Empty buildings during the holidays are a drag on local shopping
Who wants to shop downtown when it looks so empty?
Car dealerships are an especially tough type of building to fill. Not many businesses need such a large space, and the layout of the space can make it tough to find a good fit.
What can small towns do to fill the empty building when they don’t have a permanent business ready to move into it?
Call the car club for a holiday display.
Not just dealership buildings
A car club display can work in more buildings than you think.
Walk down the alley and look for big loading doors in any empty building:
- Furniture stores
- Electrical shops
- Repair shops
In fact, many downtown buildings started life as something very different from what they are now. You’d never suspect from looking at the storefront that my favorite women’s clothing store was once a bakery and has a huge delivery truck door in the back.
Real world example: Mt. Ayr, Iowa,
Deb Brown spotted this real world example in Mt. Ayr, Iowa. The dealership that used to be located here has moved to a different location closer to the highway. They still own this building downtown, but don’t use it for retail business. While they aren’t going to open the showroom for the holidays, they’ve put a race car in the display window.
Since they don’t use the front offices now, they were leaving it dark in the evenings. But what a difference it makes to have the spot lights and the neon sign lit up in the evenings!
Turn it into an event venue
“Love this idea for your street, now add a coffee cart, some stools and a few tables… magic! Hey, why not add some Christmas parties in this unique venue?” Ken Burgin said.
Learn more about the SaveYour.Town video Filling Up Downtown for the Holidays
This is just one of the ideas we cover in our new video from SaveYour.Town Filling Up Downtown for the Holidays. It’s just $5 and available for purchase only through November 15, 2020.
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020